Chengcheng Zhai, a Kelley School PhD student with a deep personal connection to rural life, has spent her academic career focused on addressing inequities in resource allocation, particularly in rural areas of developing countries. Growing up in a remote village called GanQiKa in Inner Mongolia, China, Zhai experienced firsthand the stark contrasts between rural and urban living conditions. “My first elementary school had latrines, no running water, and families took turns donating coal to heat the classrooms,” she recalled. These experiences, contrasted with later years spent in Beijing where her school had bathrooms, running water, and central heating, ignited her interest in addressing disparities in resource access.

Chengcheng Zhai, Ph.D. in Operations Management, Kelley School of Business, 2024
Zhai successfully defended her dissertation in May 2024, a culmination of years of research into drinking water access issues in Africa. She is joining the Mendoza College of Business at the University of Notre Dame as an Assistant Professor of IT, Analytics, and Operations. Her dissertation committee members include Kurt Bretthauer and Jorge Mejia, Faculty Fellows at the Institute for Environmental and Social Sustainability.
Her dissertation is a comprehensive investigation into how NGOs operating in rural areas of sub-Saharan Africa (SSA) can improve their operational decisions regarding the location of new water points, the maintenance of existing water points, and the fundraising strategies to boost donations. As Zhai emphasizes, “Worldwide, over 700 million people still lack access to clean drinking water, with more than half living in rural areas of sub-Saharan Africa.” This global challenge is a focus of one of the United Nations Sustainable Development Goals, and many non-governmental organizations (NGOs) are working tirelessly to improve water access.
![]() Ethiopia, January 2020. |
![]() Ethiopia, January 2020. |
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